Intuit Inc. (NASDAQ: INTU) closed at $383.93 on May 21, 2026, sitting 52.8% below its 52-week high of $813.70 and 12.2% above its 52-week low of $342.11, according to Financial Modeling Prep market data. The compression reflects sector-wide multiple contraction in application software combined with rising scrutiny of Intuit’s AI-driven product strategy across TurboTax, QuickBooks, and Credit Karma. With a beta of 1.035, the stock tracks broad market volatility closely. This report synthesizes Intuit’s business mix, segment dynamics, valuation context, and the questions allocators should pose before adjusting position sizing.

Company Snapshot

Intuit Inc., founded in 1983 and headquartered in Mountain View, California, operates as a financial management and compliance software platform under CEO Sasan K. Goodarzi. The company employs 18,800 full-time staff and went public on March 12, 1993, per its corporate disclosures. It is classified within the Technology sector, Software – Application industry.

The business is organized into four reportable segments. The Small Business & Self-Employed segment houses QuickBooks Online, QuickBooks Enterprise, QuickBooks Self-Employed, payment processing, and payroll services. The Consumer segment is anchored by TurboTax, the dominant U.S. consumer tax preparation product. The Credit Karma segment offers a personal finance platform with personalized lending, credit card, and insurance recommendations. The ProConnect segment serves accounting professionals via Lacerte, ProSeries, ProFile, and ProConnect Tax Online.

Geographic exposure is concentrated in the United States, with secondary footprints in Canada and select international markets. Distribution spans direct websites, call centers, mobile app stores, retail partners, and an accountant channel. This combination of subscription QuickBooks revenue, seasonal TurboTax volume, and Credit Karma’s referral-fee economics creates a mixed-cadence revenue profile that advisors should model on a segment-specific basis.

Recent Financial Performance

Detailed income statement, ratio, and key-metric series were not included in the data snapshot provided for this report. Investors should reference Intuit’s most recent Form 10-K and quarterly 10-Q filings on the SEC’s EDGAR system, along with the company’s investor relations releases, for verified fiscal year 2025 and interim fiscal 2026 results.

Based on historical disclosures filed with the SEC, Intuit’s revenue mix has shifted decisively toward recurring subscription streams within QuickBooks Online, while TurboTax Live and the assisted-tax category have expanded average revenue per return. Credit Karma revenue is sensitive to consumer lending volumes and partner advertising budgets, both of which respond to interest rate cycles. Management has historically guided to double-digit revenue growth and high-20s to low-30s GAAP operating margins, with non-GAAP operating margins meaningfully higher due to stock-based compensation adjustments.

Cash flow conversion has been a structural strength. Intuit has historically generated free cash flow margins above 25%, supporting both share repurchases and the cash component of acquisitions such as Credit Karma and Mailchimp. Advisors modeling forward cash flow should incorporate the seasonality of the U.S. tax filing window, which concentrates Consumer segment revenue in the company’s fiscal third quarter.