Lauryn Williams, CFP, CSLP, AFC, founded Worth Winning, a virtual fee-only firm in Dallas that works with young professionals and professional athletes. A four-time Olympian and the first American woman to medal in both the Summer and Winter Games, she built the firm to give straightforward answers to people early in their financial lives. As a fee-only fiduciary, she is paid only by clients and earns no commissions. Williams specializes in student loans, budgeting, and simplifying planning, and she consults for a student-loan planning practice and hosts a personal-finance podcast. She is a NAPFA member and CFP Board Ambassador. Her practice focuses on making planning accessible to clients who are building wealth from the ground up.
Fee-Only
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