Tim Maurer, CFP, is Chief Advisory Officer at SignatureFD, a fee-only wealth management firm, and is based in Charleston, South Carolina. Known for a behavioral, education-first approach summed up as simple money, he focuses on aligning financial decisions with what matters most to clients. He previously led advisor development at Buckingham Wealth Partners and headed wealth management at Triad Financial Advisors, and he helped create a financial-planning course at Towson University. Maurer is a longtime columnist for national outlets and the author of several personal-finance books. As part of a fee-only fiduciary firm, his guidance is paid for by clients rather than commissions. His work emphasizes clarity and behavior over product and complexity.
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